When Taco Bell CEO Sean Tresvant first joined the company as chief brand officer back in 2021, he saw a unique opportunity in the brand’s cultural potential. “Sports, entertainment, music, food…it was like the Beautiful Mind meme with the equations spinning,” he told me in 2024. “They just needed someone to put it on the wall.”…
Meta has signed an AI licensing deal with News Corp that will allow the Meta AI maker to use content from The Wall Street Journal and other brands in its chatbot responses and for training of its AI models. News Corp confirmed to Engadget that it had struck a deal with Meta, but didn’t provide…
Still from a promotional video for Skysurfer, a US company that sells “ultralight aircraft” for personal, recreational use Hunter Kowald/skysurferaircraft.com The first passenger-carrying drones may already be in use. These aren’t sophisticated urban air taxis, but crudely modified cargo drones transporting combat casualties and criminals. Heavy-lift drones are essentially scaled-up versions of the familiar quadcopters….
HBO Max might be getting a brand update. Again. The streaming service has notoriously waffled between different names and logos over the past several years. More recently, it got caught up in an intense bidding war between Netflix and Paramount Skydance to acquire its parent company, Warner Bros. Discovery. On February 27, Netflix finally admitted defeat…
Highguard, the live-service multiplayer shooter that was announced at the Game Awards 2025, is shutting down on March 12. Developer Wildlight Studios shared that the game would be winding down alongside details of its final update, which include a new character, weapon and skill trees. “Today we’re sharing difficult news. We have made the decision…
The following is an extract from our Lost in Space-Time newsletter. Each month, we dive into fascinating ideas from around the universe. You can sign up for Lost in Space-Time here. Modern physics offers a remarkable lens on reality. In just over a century, it has decoded the architecture of atoms, traced the early history of…
Anthropic is making hay while the sun shines. The AI company’s high-stakes dispute with the Pentagon—in which it refused to allow its product to be used for autonomous weapons and mass domestic surveillance—generated intense mainstream media coverage and a wave of public support, including from many within the artificial intelligence community. Claude rose to No….
The indie gaming news has been flying out of Nintendo’s event today at a rapid-fire pace. One of the announcements came from rhythm game Ratatan, which will release on July 16. The title will be arriving that day on the Nintendo Switch 2, PlayStation 5 and Xbox Series X/S. It’s already been available on PC…
X and Y chromosomes can compete against each other to skew sex ratios in their favour KATERYNA KON/SCIENCE PHOTO LIBRARY You probably know of a family where the children are almost all boys, or all girls. In most cases, it is just due to chance, but an analysis of a family in Utah going back…
The battle of the burgers is on. But at the center, there’s no actual fast food. Instead, it features viral moments of the companies’ leaders. In case you missed it: Last weekend, an Instagram video of McDonald’s CEO and chairman Chris Kempczinski—looking rather uncomfortable as he sampled his own company’s newly launched Big Arch burger—was…
